.New Delhi: Dependence Retail plans to prolong Superdry right into the athleisure segment which will certainly position it in direct competition with leading activewear brand names like Nike, Adidas and Asics.Last year, the English fashion brand had actually tattooed a shared venture contract with Dependence Brands for the purchase of Superdry's copyright possessions in India, Sri Lanka, and also Bangladesh for u20a4 40 million (almost 405 crore at that time). Superdry's foray into the athleisure portion in India will certainly be a first for the company around the globe, along with many stores set to be opened across India. In the beginning, the business will certainly sell garments, as well as later footwear after securing BIS certification." The company has been actually servicing a retail format for athleisure products, which has witnessed a surge in demand due to the fact that the pandemic. It might absorb French store Decathlon also along with huge style outlets, while Superdry sporting activities will definitely be mid-size shops," mentioned a shopping center driver familiar with the development.Reliance Retail performed certainly not reply to ET's queries.Sales of leading sports brands have actually sprinted over the last 2 years, steered by boosting awareness regarding health and fitness as well as climbing requirement for athleisure damage. Along with a population of much more than 1.4 billion, India is among the fastest-growing as well as biggest international markets for sportswear and shoes companies.Most international brands have actually been all around in the nation for more than twenty years as well as have actually grown by means of collaborations with cricket as well as various other featuring activities. The newer contestants, nevertheless, have been installing on their own as comfy lifestyle as well as frequent sportswear labels. India is actually finding improving rate of interest in sports like kabaddi, soccer, volleyball, hockey as well as badminton.Superdry entered the nation in 2012 in partnership with Dependence Brands, an endeavor of Dependence Retail Ventures Ltd (RRVL). RRVL has alliances with private manner companies in sections like luxury, bridge-to-luxury as well as high-premium as well as high-street way of life including Armani Exchange, Burberry, Bally, Canali, Diesel, Fuel, Hugo Manager, Hamleys as well as Jimmy Choo, Valentino and also Balenciaga for the Indian market. Reliance Brands additionally obtained plaything retail store Hamleys in 2019.
Published On Aug 3, 2024 at 09:31 AM IST.
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